Voice agents

What an AI voice agent can and can't do for a local business

By Tejas Karan Agrawal · · 2 min read

An AI voice agent is software that answers the phone and holds a spoken conversation. It hears the caller, works out what they want, and replies in a natural voice. Behind it is a large language model, plus the rules and tools you give it: your calendar, your services, your hours and your prices.

What it does well

  • Answers every call, including evenings, weekends and when two people call at once.
  • Asks the same qualifying questions every time, so no detail is forgotten.
  • Books appointments straight into your calendar and texts a confirmation.
  • Answers the routine questions: hours, location, service area, what to bring.
  • Writes a short summary of each call and sends it to you or your CRM.

Where a person still needs to step in

  • Prices that depend on the job. The agent can explain how pricing works and book a quote, but it should not invent a number.
  • Complaints and upset customers. These should go straight to you, flagged.
  • Anything medical, legal or financial that needs professional judgement.
  • Unusual requests your rules don't cover. A good agent says so and hands over.

This is the most important part of the setup: deciding what the agent must hand to a person, and how. A text to the owner, a transfer to a mobile, or a callback task in the CRM all work. What doesn't work is an agent that guesses.

How to set one up so callers trust it

  1. Write down the ten questions you are asked most often, and your answers.
  2. List the questions you always ask a new customer before booking.
  3. Decide what counts as urgent, and who gets the call or text when it happens.
  4. Connect the calendar and the place where leads are kept, such as a CRM or a spreadsheet.
  5. Test it by calling it yourself, as a confused customer, an angry one and one with an odd request.

Tell callers early that they are speaking with an automated assistant. People are more patient with a system that is honest about what it is, and it is the right thing to do.

What to measure

After the first month, look at three things: how many calls ended in a booking, how many were handed to a person, and how many callers hung up early. The hang-ups and hand-offs tell you what to fix in the script.

You can hear one yourself: call our AI demo line at (959) 271-2955.