Notes on automating the busywork.
Practical guides for small and local businesses: calls, follow-up, bookings, stores and search.
Voice agents
· 2 min read
Missed calls: where they go, and four ways to catch them
A missed call is often a customer who rings the next business on the list. Four ways a small business can catch them, from a simple text-back to an AI voice agent.
Voice agents
· 2 min read
What an AI voice agent can and can't do for a local business
A plain guide to AI voice agents: what they handle well, where a person still needs to step in, and how to set one up so callers trust it.
Lead follow-up
· 2 min read
Reply in minutes, not tomorrow: a simple lead follow-up system
Most enquiries go cold because nobody replied quickly. How to build a lead follow-up system that replies fast, asks the right questions and hands hot leads to you.
Shopify
· 2 min read
A Shopify store review you can run in an afternoon
Check your Shopify store's speed, tracking, product feed, checkout and SEO yourself. What to look at, what good looks like and what to fix first.
Websites & AI search
· 2 min read
How to get your business found in ChatGPT, Gemini and Google's AI answers
More people ask AI assistants which local business to use. What these tools read, and the practical steps that make your business easier for them to find and cite.
New to some of these words? The glossary explains them in plain language.