Glossary

Answer engine optimization

Also called: AEO, generative engine optimization (GEO)

Making a business easy for AI assistants such as ChatGPT, Gemini and Google's AI Overviews to find, understand and cite in their answers.

It builds on ordinary SEO: clear pages for each service, plain statements of who you are and where you work, structured data, consistent listings and genuine reviews. Nobody controls which businesses an assistant mentions, so treat it as making the facts easy to read, not as a guaranteed placement.